Internet Marketing

What is Internet marketing? This video explains terminology connected with ways in which the Internet can help your business.

In the following links, you can find terms connected with marketing:

http://www.englishclub.com/business-english/vocabulary_marketing.htm
http://www.learn-english-today.com/business-english/marketing-sales-vocabulary.html

Steve Jobs

Steve Jobs died after several years of struggle against cancer. The world of business has lost an emblematic figure.

To check how much you know about Steve Jobs:
http://www.tutor2u.net/business/bizquiz/061011/quiz.html

For other entries about him on this blog:

http://business-kaleidoscope.blogspot.com/search?q=steve+jobs
http://business-kaleidoscope.blogspot.com/search?q=apple
http://business-kaleidoscope.blogspot.com/2010/07/mocking-companies.html

Success

The dictionary defines success as "the achieving of the result wanted or hoped for" and as "something that achieves positive results". However, this is not enough. Dr Deepak Chropa enlarges on this and provides a healthier definition of success.

Click on this link to learn some words connected with our key word today: http://www.visualthesaurus.com/landing/?ad=cdo&utm_medium=default&utm_campaign=VT&utm_source=cdo&word=success

What's your definition of "success"? I'd be glad to read your views on this.

September 11th

Ten years ago, on a usual working day, I was teaching a group of adults, when one of my students came into the classroom and said that the Twin Towers had exploded. He didn't know more than this, and was shocked by the image he'd caught a glimpse of before leaving home. We all wondered what had happened? Later on that day, we could learn the extent of what had taken place and the only images we could see on TV were those of the attacks.
Now, ten years later, the people of the USA remember that day and have organized tributes to those who were killed.
Here's a report of how security has changed since then:

To read the script, click onto: http://www.newsy.com/videoshttp://www.blogger.com/img/blank.gif/how-has-security-changed-since-9-11/


An account of that day: http://www.usatoday.com/news/nation/story/2011-09-09/Sept-11-newspaper-coverage/50340276/1

Views from abroad: http://www.guardian.co.uk/world/2011/sep/09/9-11-changed-world-forever

History Channel: http://www.history.com/9-11-anniversary (press on 102 Interactive to watch videos taken in different places)

The Impact of the Internet

If you have never visited www.englishcentral.com this is a good chance to do so. There you can find short extracts that you can watch and read but that's not all. If you have a microphone, you can record your voice, trying to imitate the original. Cool, right?
This is the video I recommend today.

http://www.englishcentral.com/video/11608/eric-schmidt-the-reach-of-the-internet

More on speaking on the phone

We've already studied different expressions to speak on the phone. Today, we'll be revising them and learning some phrasal verbs we can use. Watch this episode and try to find the answer to these questions. Also, take advantage of the subtitles to revise typical expressions.

1) Why can't Mr Smith's assistant give Mr Green his phone number?
2) What does Mr Smith's assistant offer?
3) What's Mr Wilson's mobile phone number?
4) What does Mr Bradley tell Mr Wilson?
5) Why does Mr Green want to talk to Mr Smith?




Mr Green sees "I'll ring back". Ring back is a phrasal verb anstyle="font-weight:bold;">d it means "to call again". Then, Mr Bradley's secretary says "I'll put you through". "Put through" means "to connect your call to another telephone".

Do you know any other phrasal verb to speak on the phone? Here, you can find others:
http://www.bbc.co.uk/worldservice/learningenglish/business/talkingbusiness/unit1telephone/expert.shtml

The office

A nice video to practise vocabulary related to the office.