Internet Marketing

What is Internet marketing? This video explains terminology connected with ways in which the Internet can help your business.

In the following links, you can find terms connected with marketing:

http://www.englishclub.com/business-english/vocabulary_marketing.htm
http://www.learn-english-today.com/business-english/marketing-sales-vocabulary.html

Success

The dictionary defines success as "the achieving of the result wanted or hoped for" and as "something that achieves positive results". However, this is not enough. Dr Deepak Chropa enlarges on this and provides a healthier definition of success.

Click on this link to learn some words connected with our key word today: http://www.visualthesaurus.com/landing/?ad=cdo&utm_medium=default&utm_campaign=VT&utm_source=cdo&word=success

What's your definition of "success"? I'd be glad to read your views on this.

More on speaking on the phone

We've already studied different expressions to speak on the phone. Today, we'll be revising them and learning some phrasal verbs we can use. Watch this episode and try to find the answer to these questions. Also, take advantage of the subtitles to revise typical expressions.

1) Why can't Mr Smith's assistant give Mr Green his phone number?
2) What does Mr Smith's assistant offer?
3) What's Mr Wilson's mobile phone number?
4) What does Mr Bradley tell Mr Wilson?
5) Why does Mr Green want to talk to Mr Smith?




Mr Green sees "I'll ring back". Ring back is a phrasal verb anstyle="font-weight:bold;">d it means "to call again". Then, Mr Bradley's secretary says "I'll put you through". "Put through" means "to connect your call to another telephone".

Do you know any other phrasal verb to speak on the phone? Here, you can find others:
http://www.bbc.co.uk/worldservice/learningenglish/business/talkingbusiness/unit1telephone/expert.shtml

The office

A nice video to practise vocabulary related to the office.

Marketing

Brand, advertising, customer service. What do all these words have in common? Yes, they're all related to marketing. How would you define "marketing"? If you talk about it every day but don't know how to explain what it is, click on the word. To learn more vocabulary, click on:

http://youtu.be/qLn1rAuZuVA

To practise:

http://www.businessenglishsite.com/exercise_marketing1.html
http://www.businessenglishsite.com/exercise_marketing2.html

Tell me about yourself

This is a classic question at job interviews. Seems easy, right? However, it's not. There's so much we can say. How can we choose the right thing to say? Watch this video and learn some tips.



http://www.youtube.com/watch?v=-ezFNrWMTlc

For more practice on job interviews:

http://www.businessenglishsite.com/exercise_jobinterview1.html
http://www.businessenglishsite.com/exercise_jobinterview2.html

Financial vocabulary

Bookkeeping, transaction, credit, debit. What do all these words have in common? Yes, that's it. They are related to the field of accounting, financial vocabulary. Watch this useful video and try to collect as many new words as you can.

Writing a cover letter

When applying for a job, you will need to send your CV or résumé together with a cover letter. What is a cover letter? Watch this video and find out.



For useful expressions to write a cover letter, click onto:
http://www.businessenglishsite.com/exercise_coverletter1.html
http://www.businessenglishsite.com/exercise_coverletter2.html
http://www.businessenglishsite.com/exercise_coverletter3.html
http://www.businessenglishsite.com/exercise_coverletter4.html

Talking about salary

Talking about your salary seems to be one of the most difficult issues when interviewing for a job. This video will give you some ideas on how to make it easier.


You can also read these negotiation tips:
http://www.youtube.com/watch?v=TOF1tJPqFRY&feature=related

Learn some collocations with the word "salary" by clicking onto these links and doing the exercises after reading the info.:
http://www.hrenglish.com/salary/menu.php
http://www.hrenglish.com/pay2/menu.php
http://www.hrenglish.com/pay3/menu.php

Smaller iPad?

Apple has always been at the cutting edge of mobile phone innovation but, is this too much? Listen to this piece of news. Then, you may read the script below.

Multisource political news, world news, and entertainment news analysis by Newsy.com

Rumors are starting about Apple again. Now they say the next generation of iPad may have a 7-inch screen, and could be available in the first quarter of 2011. PC Magazine’s Lance Ulanoff doesn’t understand the point of a smaller screen for Apple.“Every time I hear this rumor, I have to suppress the urge to shout back in the face of the rumor monger, ‘If you want a smaller iPad, get a freaking iPod touch!’ Okay, I admit it; I have actually said that to a few people.”The news of the possible 7-inch screen originally came from a Taiwanese paper back in August.“Is a seven inch ipad in your future? Apple may not be standing still with the success of its original iPad. The story is from a Taiwan newspaper that had the details right on the first iPad release. It said Taiwanese companies have received contracts for a new baby iPad, about a 7 inch screen.” (Bloomberg)

More information is now coming from an analyst at Rodman and Renshaw, a full service investment bank. The analyst Ashok Kumar based his report on conversations with Apple’s supply chain. MSNBC’s Athima Chansanchai spoke with Kumar to confirm the rumors.

“I talked to Kumar this morning, and he verified the information that has appeared in other outlets. But he gave us a little more, too. He said the built-in cameras will be capable of capturing HD quality video.”Yes, beyond the smaller screen, the next iPad may have front and back HD cameras and also a faster Cortex A9 processor. The smaller screen could be an attempt to lower prices and get into the Samsung Galaxy’s market.But GigaOm’s Darrel Etherington thinks that Apple will stay competitive without mimicking the competition.“That’s not something Apple’s done in the past, and as long as Jobs is in charge, I believe it’ll go the route of innovation before it chooses to passively fall in step with the rest of the industry.”

The original 9.7-inch version will still be around and will also be receiving the processor upgrade. So what do you think? Are you interested in a smaller, lighter, and cheaper iPad?Get more multi-source tech news at newsy.com

For other videos on mobile phone companies:
http://www.newsy.com/videos/is-facebook-developing-a-phone
http://www.newsy.com/videos/nokia-tabs-microsoft-s-stephen-elop-as-ceo/

If you want to work on you vocabulary on mobile phones:
http://www.businessenglishsite.com/cell-phones-vocabulary1.html
http://www.businessenglishsite.com/cell-phones-vocabulary2.html

Things in the office

How many of the objects in this office can you name? A desk, a chair, some pictures...can you name others?

Click on these links and see how many objects you can say in English:

http://www.businessenglishsite.com/business-english-visual1.html

http://www.businessenglishsite.com/business-english-pictures4.html

http://www.businessenglishsite.com/visual-business-english5.html